Barbie Secret Spy Squad
Feb. 21st, 2016 12:39 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
ghoti_mhic_uaitThis pulls out all the tropes of both Barbie and spy films with a few Star Wars references throw in for good luck (including a blatant light sabre battle on an implausible pillar).
But it's fun, and it's accessible and sexy second in command lady terrorist gets a plot twist (and a doll)
Mattel are playing pretty heavily for the everyone loves lesbians toy market, and the relationship between Renee and Theresa, the two supports for Barbie, is, I feel part of that. I also love that that's a market now.
I love how the 'Let Toys be Toys' campaign has gained enough weight to affect Mattel too - after the backlash against Target removing the gender markers on toy aisles they produced their first Barbie ad with a boy in.
I guess what I'm saying is that I'm glad that they're aiming at people like me, because that means that people like me is a big enough market to make an impact.
*'How will I know which toy to offer my child?' wtf? It's like the conversation I've heard many times in Disney Store
Customer: I want to buy something for my 6 year old [gendered relative] do you have anything for 6 year old [gender]?
Staff: What are they interested in? If you're not sure this range is really popular atm [same toy regardless of gender]
But it's fun, and it's accessible and sexy second in command lady terrorist gets a plot twist (and a doll)
Mattel are playing pretty heavily for the everyone loves lesbians toy market, and the relationship between Renee and Theresa, the two supports for Barbie, is, I feel part of that. I also love that that's a market now.
I love how the 'Let Toys be Toys' campaign has gained enough weight to affect Mattel too - after the backlash against Target removing the gender markers on toy aisles they produced their first Barbie ad with a boy in.
I guess what I'm saying is that I'm glad that they're aiming at people like me, because that means that people like me is a big enough market to make an impact.
*'How will I know which toy to offer my child?' wtf? It's like the conversation I've heard many times in Disney Store
Customer: I want to buy something for my 6 year old [gendered relative] do you have anything for 6 year old [gender]?
Staff: What are they interested in? If you're not sure this range is really popular atm [same toy regardless of gender]
